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Friday, August 9, 2013

The all important nofollow attribute

What's with all the excitement and confusion about backlinks these days?
I think many would be marketers (no offense to anyone) and also those who have their fair share of affiliate sites not dealing with the fact that Google changed how they come all backlinks. And it changed in a big way. If you still believe that as many backlinks as possible 
to win, regardless of how relevant the site is, is going to make you rank better somehow, you will want to pay attention to this article. However, if you do not care what actually happens, you might as well stop reading.

It surprises me how many webmasters are still under the assumption that more backlinks higher rankings in the search engine results correspond. This is simply not true, and the search engine giant is trying this as clear as possible. You want everyone to know that it's about quality and not quantity. What does this have the "nofollow" attribute you ask? After all, that is the title right? Do not worry, I'm going to get in a few moments.
For right now, I want to talk about backlinks again for a second. Now it could be that these marketers simply not heard otherwise, and are not always faithful to do what they have learned. And I have my hat, some of them cant be because they work very hard. But it could be that they spend far too much of their energy doing the wrong thing?
This not only leads to discouragement on your part, but it could bring to their website or even websites on the possible adverse effects. As strange as it sounds, that's exactly what happens, and it really makes me wonder how important backlinks will be as time goes by. You can contact me for this brooding "absurd" idea occur, but only time will tell, and also you do not know where I live ...
Okay, enough of that. I think the old adage, "smarter, not working harder" might be appropriate in this situation. The big problem is that these methods worked three years ago, no longer work.
Do not try to trick the big G!
In fact, let me tell you right now, if you are connected in any type of "link scheme" or three-way system, get out now!
You play with fire, and it is only a matter of time before you burn. You may see a temporary increase in rank (possibly, but very unlikely), the excuse to say, will probably only be of short duration. Search engines are becoming more and more sophisticated as time goes by. If the guys are blackhat scratching their heads and admit that they need to regroup, then something is going on.
Let me clarify something here though. Backlinks is not a problem. Trying to artificially inflate rankings getting as many backlinks as possible is a problem. The attempt to hide the fact that the link is a paid link, is a problem.
I promise I am the "nofollow" thing get here really soon, and it ties in with what I say next. A paid link to Matt Cutts, head of Google's webspam team, is a link to where the money could possibly change hands. I have conversations with people who do not, are not simply agree with what he says. All I can say is, it is what it is.
So to put it simply, if someone clicks through your affiliate link and buys what it is you are promoting, that would not mean that the money has changed hands? Of course it does. So then of course, raises another important question.
I think you see where I'm going with this ...
What is Google AdWords? They seem to take more and more space on the organic search results pages. Are those paid links?
Well, the answer is yes, they are quite safe. So what's the deal then Google does not play by their own rules?
Here is the answer, and the most important thing is that I want to get about in this article. By using the "nofollow" attribute in your links, it does not say Google on each link juice on the side happen to be linked. Not only does this apply to affiliate links, but for all that was paid for Link as well. Let me give you an example. When Pete, the owner of a small blog that were not getting much traffic to Monster Mike, the webmaster of a large local authority to pay for a link to his website, the place on Pete's small town, that would be a paid link be good. How could this actually be prosecuted but I do not know.
Do you see how that might mess up the results? Pete had a horrible blog that is not worth ranks somewhere near the first page, but because he received a link from a page that has a high PageRank, he has all of a sudden a leg up on the competition. It distorts the results and that is not good for anyone.
But even if this relationship were the "nofollow" tag have, Pete would still benefit from it by more traffic. Is the ethical, well I do not really see why.
Google does not have a problem with paid links and advertorials, as long as, and here is the key, they do not "flow Pagerank," and there is a sufficient disclaimer, so visitors know that it is a paid link. "Flowing PageRank" simply means pass link juice to the next page. AdWords is not flowing PageRank.
Google is also not a problem with links that are not the "nofollow" tag, so that the transfer link juice, as long as there is no change of the money involved. This would get backlinks to websites because they offer great content and people want to share them with others.
To sum it all up, paid links are fine as long as they do not transfer PageRank, and there is adequate disclosure. By using the "nofollow" attribute no PageRank to it. The ultimate goal is to make all these spam sites do not appear to stop at the top of the results pages. Will they be successful? Well, that is yet to be found. All I can say is that the more useless sites that down, get knocked the better.

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