Email Marketing Tips

Despite the increase in social media sites, email is still the most popular. As such, e-mail marketing is an essential tool, not to be missed. It can be a cost effective way to reach your audience, build and maintain customer relationships, promote new businesses and inform people. Here are some tips for successful email marketing:

Good management databaseMaintain organized database of clients / contacts is extremely important. A database is a place to store your contact information, which can be used to send mass e-mails (or even more specific target groups of people). As the task of creating a database, it is essential to keep up to date over time. When people decide to unsubscribe from e-mails or e-mails do not deliver, delete and modify your database to ensure that you respect their wishes do not affect the customer relationship. Ensure client confidentiality and ask permission before you add people to your mailing list. When using classic emailing (as opposed to electronic management system), add contacts on the BCC field, while others do not see the email addresses. I played around with many methods and tools to manage my email lists, my recommendation is to use Aweber.TopicalOnce you have your mailing list ready, do not bombard them with e-mails too often. Make your specific e-mails. The best way to do this is to target specific events. Plan your email campaign thoroughly before clicking Send, which means deciding what is the purpose of the email, who to target and how to monitor success. Send a test before the real thing.email designFor smaller distribution lists or small budgets, using a package like Outlook is good for email marketing. However, it does not allow some possibilities for graphics and can monitor the success or allow people to unsubscribe quickly, a little restrictive. If you're willing to invest a little money for the campaign, get a email marketing software. This helps electronics design and mail-out and can run on a monthly or annual subscription. It also allows you to view statistics on the success of your campaign and download data.Mobile-friendlyThe number of people who get their emails on their mobile phones is huge and still growing. As such, it is important to adapt the visual and email format to be easily readable on a mobile phone. This usually means limiting the number of images and keep things simple.Measure your successIt is useful to have a way to measure the success of your email marketing campaign, or to justify the time spent on it to your boss or to define whether or not to continue in the future if you own your own business . An email marketing package has a number of tools in which to see how successful the campaign has achieved its objectives. It can indicate how many emails were received and how many have been opened, for example.Emailing your message to your customers, old and new, is a fast, easy and relatively cheap to communicate and market what you do. Do not forget to remind customers to add your email address to their contact list (to avoid ending up in the spam queue) and always listening to feedback. Over time, you will be able to determine the frequency of sending emails that are most effective.